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speaker selector
Skip itHigh returns (7.3%) — this niche doesn't clear our bar today.
Avg price
Great$64.30avg listing price — sweet spot $15–$100
Review moat
Great344.85avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$16.70–$146.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$225K$225K/yr · 139K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Bad7.3%return rate — above 5% kills the launch gate