52
space backdrop
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($46K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great328.63avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Price range
Great$6.60–$41.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.66avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 100K searches