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sony zv1 case
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Review moat
Great215.66avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.05avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.13–$26.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$70K$70K/yr · 152K searches