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sony wh-ch520
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$11.1M$11.1M/yr · 5.9M searches
Avg price
Good$102.62avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.12–$252.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,040avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price