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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 47Conversion 79Competition 5Returns 55Price range 48Avg price 85Brand share 0Review moat 66Quality gap 37

Avg price

Great$72.76

avg listing price — sweet spot $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good873.14

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Price range

Okay$33.26–$173.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+17.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$134K

$134K/yr · 23K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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