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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 81Growth 45Conversion 75Competition 22Returns 58Price range 51Avg price 91Brand share 5Review moat 70Quality gap 27

Avg price

Great$57.01

avg listing price — sweet spot $15–$100

Market size

Great$1.2M

$1.2M/yr · 296K searches

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good701.4

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.7%

return rate — above 5% kills the launch gate

Price range

Good$22.12–$173.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+16.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Products