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sony 200-600mm lens
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great170.6avg incumbent reviews — the moat a new listing must climb
Market size
Great$871K$871K/yr · 58K searches
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.8%return rate — above 5% kills the launch gate
Competition
Bad83%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$1992.41avg listing price — sweet spot $15–$100
Price range
Bad$1169.19–$2878.81cheapest to priciest tracked listing — scored on the share inside $15–$100