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sonos line in adapter
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$84.99avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$103K$103K/yr · 45K searches
Review moat
Bad14,983.55avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.98–$477.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price