32
soliom solar security camera
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great269.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$167.49avg listing price — sweet spot $15–$100
Market size
Okay$137K$137K/yr · 43K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Price range
Bad$10.55–$547.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand