43
snoot
Skip itSoft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great344.65avg incumbent reviews — the moat a new listing must climb
Avg price
Great$87.09avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$209K$209K/yr · 74K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.81–$294.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.0%return rate — above 5% kills the launch gate
Growth
Bad-17.5%90-day search growth — must beat 0% to launch