35
smsl
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great263.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$387K$387K/yr · 214K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good$164.66avg listing price — sweet spot $15–$100
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$33.74–$526.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad11.1%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand