55
smoke detector camera
Worth a lookShows a thin review moat (12 avg reviews), but high returns (10.6%) keeps it on the watch list.
Review moat
Incredible11.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$79.08avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Market size
Good$329K$329K/yr · 341K searches
Price range
Okay$38.38–$235.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad10.6%return rate — above 5% kills the launch gate