44
smart mouse
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$63.92avg listing price — sweet spot $15–$100
Review moat
Great384.96avg incumbent reviews — the moat a new listing must climb
Price range
Great$19.62–$121.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 42K searches