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smart card
Worth a lookShows a sweet-spot price point ($30.14 avg), but soft demand (-21.2% this quarter) keeps it on the watch list.
Avg price
Incredible$30.14avg listing price — sweet spot $15–$100
Price range
Great$7.89–$90.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,099avg incumbent reviews — the moat a new listing must climb
Market size
Okay$134K$134K/yr · 108K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-21.2%90-day search growth — must beat 0% to launch