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small roku tv
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great$999K$999K/yr · 289K searches
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good$105.14avg listing price — sweet spot $15–$100
Review moat
Good904.43avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$80.22–$132.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price