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small power strip
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$4.63–$38.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$509K$509K/yr · 542K searches
Avg price
Good$12.83avg listing price — sweet spot $15–$100
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Review moat
Bad10,834.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality