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50

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Worth a look

Shows no brand lock-in (top 5 brands take 46% of clicks), but a small market ($64K/yr) keeps it on the watch list.

Market size 16Growth 39Conversion 24Competition 67Returns 47Price range 53Avg price 86Brand share 89Review moat 28Quality gap 72

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great$70.10

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good$14.84–$175.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Review moat

Okay3,659.72

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$64K

$64K/yr · 47K searches

Search terms