51
sma cable
Worth a lookShows a thin review moat (310 avg reviews), but a small market ($65K/yr) keeps it on the watch list.
Review moat
Great309.59avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$5.81–$26.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.30avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 67K searches