48
siren alarm
Skip itSoft demand (-7.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$46.20avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good846.59avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Okay$8.27–$188.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$88K$88K/yr · 59K searches
Growth
Bad-7.0%90-day search growth — must beat 0% to launch