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silent switches
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Review moat
Great214.29avg incumbent reviews — the moat a new listing must climb
Price range
Great$13.37–$26.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.15avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.7%return rate — above 5% kills the launch gate
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$74K$74K/yr · 151K searches
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals High Returns