45
sideways monitor
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$108.16avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Good1,230.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$30.68–$188.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 61K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals High Price