35
shoulder rig
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Review moat
Great266.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$118.89avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Returns
Bad6.0%return rate — above 5% kills the launch gate
Price range
Bad$19.18–$474.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$58K$58K/yr · 46K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale