32
shotkam
Skip itSoft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great151.5avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Okay$212.22avg listing price — sweet spot $15–$100
Market size
Okay$221K$221K/yr · 274K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad$37.95–$567.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.0%90-day search growth — must beat 0% to launch