47
shot scope
Skip itPrices mostly outside the sweet spot ($9.97–$1060.95) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good765.68avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$186.22avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Market size
Okay$129K$129K/yr · 37K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.97–$1060.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price