35
shot scope v5
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great440.25avg incumbent reviews — the moat a new listing must climb
Growth
Good+40.3%90-day search growth — must beat 0% to launch
Avg price
Good$135.90avg listing price — sweet spot $15–$100
Price range
Okay$16.93–$230.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$35K$35K/yr · 13K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand