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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great269avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$673K$673K/yr · 98K searches
Avg price
Good$171.14avg listing price — sweet spot $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Returns
Bad10.2%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$135.59–$207.23cheapest to priciest tracked listing — scored on the share inside $15–$100