47
sfp to rj45
Skip itSoft demand (-1.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.25avg listing price — sweet spot $15–$100
Price range
Great$9.61–$89.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great473.14avg incumbent reviews — the moat a new listing must climb
Market size
Good$436K$436K/yr · 247K searches
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-1.6%90-day search growth — must beat 0% to launch