46
sfp switch
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Review moat
Great167.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$116.34avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Price range
Okay$12.85–$316.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$107K$107K/yr · 67K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale