40
server case
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great102.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$163.93avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$103K$103K/yr · 250K searches
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Price range
Bad$37.49–$539.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price