47
security camera with monitor
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good810.81avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$198.44avg listing price — sweet spot $15–$100
Market size
Okay$226K$226K/yr · 196K searches
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Price range
Bad$37.89–$370.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price