48
security camera junction box
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.22avg listing price — sweet spot $15–$100
Review moat
Great239.88avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.82–$81.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$36K$36K/yr · 39K searches