51
sdr
Worth a lookShows a sweet-spot price point ($71.68 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Avg price
Great$71.68avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$777K$777K/yr · 619K searches
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,034.7avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Price range
Okay$34.77–$192.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price