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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 22Conversion 54Competition 28Returns 75Price range 87Avg price 95Brand share 16Review moat 84Quality gap 19

Avg price

Incredible$27.64

avg listing price — sweet spot $15–$100

Price range

Great$9.97–$59.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great323.87

avg incumbent reviews — the moat a new listing must climb

Returns

Great2.0%

return rate — above 5% kills the launch gate

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$108K

$108K/yr · 88K searches

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

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