30
schiit
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Great392.57avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$184.74avg listing price — sweet spot $15–$100
Market size
Okay$134K$134K/yr · 190K searches
Price range
Bad$21.65–$473.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.6%return rate — above 5% kills the launch gate
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand