47
scalp camera
Skip itPrices mostly outside the sweet spot ($20.38–$949.92) — this niche doesn't clear our bar today.
Review moat
Great385.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$489K$489K/yr · 108K searches
Avg price
Good$158.89avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Price range
Bad$20.38–$949.92cheapest to priciest tracked listing — scored on the share inside $15–$100