47
rog ally x case
Skip itPrices mostly outside the sweet spot ($12.42–$515.74) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Market size
Great$892K$892K/yr · 345K searches
Review moat
Good509.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good$112.98avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$12.42–$515.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price