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Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.59avg listing price — sweet spot $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Price range
Okay$6.22–$18.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad14,708.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 101K searches