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rgb hub
Skip itSoft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great380.43avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.39avg listing price — sweet spot $15–$100
Price range
Great$8.49–$34.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$123K$123K/yr · 172K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Signals High Returns