39
rf lens
Skip itPricing outside the sweet spot ($755.07 avg) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Review moat
Good515.22avg incumbent reviews — the moat a new listing must climb
Market size
Good$708K$708K/yr · 218K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$42.15–$3267.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$755.07avg listing price — sweet spot $15–$100