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rexing dash cam
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$119.68avg listing price — sweet spot $15–$100
Market size
Good$392K$392K/yr · 229K searches
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Price range
Okay$46.54–$199.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,373.45avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand