40
reolink duo 2 poe
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great429.72avg incumbent reviews — the moat a new listing must climb
Avg price
Good$117.58avg listing price — sweet spot $15–$100
Market size
Okay$243K$243K/yr · 79K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$18.45–$265.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand