54
remote leash
Worth a lookShows beatable incumbent ratings (4.3★), but soft demand (-17.0% this quarter) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good743.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.05avg listing price — sweet spot $15–$100
Market size
Okay$246K$246K/yr · 301K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.67–$22.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand