41
remarkable 2 case
Skip itSoft demand (-40.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.81avg listing price — sweet spot $15–$100
Price range
Incredible$17.18–$87.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good641.64avg incumbent reviews — the moat a new listing must climb
Market size
Good$346K$346K/yr · 446K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Bad5.3%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-40.2%90-day search growth — must beat 0% to launch
Signals High Returns