47
red arch cover
Skip itHigh returns (9.1%) — this niche doesn't clear our bar today.
Price range
Great$14.02–$40.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.72avg listing price — sweet spot $15–$100
Review moat
Great381.64avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 69K searches
Returns
Bad9.1%return rate — above 5% kills the launch gate