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record weight
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.70avg listing price — sweet spot $15–$100
Price range
Great$9.93–$49.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good830.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$195K$195K/yr · 258K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.3%90-day search growth — must beat 0% to launch