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record sleeves outer
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.85avg listing price — sweet spot $15–$100
Market size
Good$370K$370K/yr · 219K searches
Price range
Good$6.82–$24.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Review moat
Bad8,155.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality