46
rear projection screen
Skip itPrices mostly outside the sweet spot ($10.21–$750.78) — this niche doesn't clear our bar today.
Avg price
Great$88.20avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,627.03avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$73K$73K/yr · 50K searches
Price range
Bad$10.21–$750.78cheapest to priciest tracked listing — scored on the share inside $15–$100