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rca to hdmi cable
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.21avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$6.03–$18.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,724avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$79K$79K/yr · 82K searches
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Signals High Returns