40
rca to 1/4
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,165.05avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.14avg listing price — sweet spot $15–$100
Market size
Okay$197K$197K/yr · 247K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$5.97–$19.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality