49
rca switch
Skip itSoft demand (-0.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.22avg listing price — sweet spot $15–$100
Price range
Great$7.66–$116.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good979.81avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 133K searches
Growth
Bad-0.3%90-day search growth — must beat 0% to launch